The psychology of fashion
These last few weeks have been incredibly stressful for me due to a heavy workload and multiple deadlines. I’m sure many of you have been feeling the same, especially judging by the number of people I’ve seen at Billy B in the early mornings. Looking back on this gloomy January — which felt like it dragged on forever — I realized that what I wore had a big impact on my mood. My oversized navy sweater, my well-worn favorite jeans (definitely due for a wash), and a pair of long green earrings became my go-to study outfit. This combination kept me both focused and comfortable during those long, late-night sessions at the library.
I’ve always found comfort in clothing and have enjoyed experimenting with my wardrobe. At one point in the past, I even assigned a specific color to each of my A-Level subjects and would only wear that color to those particular classes. It might sound a bit eccentric, but it really helped boost my mood and motivation. While it might just seem quirky, it’s a small example of how fashion can directly influence our emotions and mindset.
Fashion is closely linked to identity and self-esteem. In her book Mind What You Wear, Professor Karen Pine argues that clothing can significantly impact mental processes. Her research found that students wearing Superman T-shirts reported feeling more confident and even physically stronger. This shows that our clothing choices can influence not just how we see ourselves, but how we perform.
Further research supports this connection between clothing and emotional states. In one study, 96% of women interviewed said that their confidence was directly affected by what they wore. This reinforces the idea that clothing is deeply tied to mood and self-perception. Our outfits often form the basis of first impressions, acting as a form of self-expression shaped by many personal and cultural factors.
A great example of this relationship is dopamine dressing, a trend focused on wearing favorite pieces to boost happiness and wellbeing. Many people mistakenly believe that dopamine dressing just means wearing bright, bold colors. However, psychologists emphasize that personal perception matters more than color theory. While certain colors tend to have common associations — like blue for calmness or yellow for joy and optimism — these meanings vary between individuals. For example, I personally dislike yellow, so wearing it wouldn’t lift my mood. But last week, I wore an all-red outfit (my favorite color) and felt energized and cheerful all day. This proves that mindfully choosing clothes that you love can have a powerful positive effect on how you feel.
Ultimately, we are what we wear. Our clothing choices don’t just influence how others perceive us — they shape our mood, confidence, and behavior. While the fashion industry can sometimes negatively affect mental health, especially in relation to body image, clothes can also be a source of empowerment and comfort. By paying attention to which pieces genuinely bring us joy and making an intentional effort to wear them, we can improve our emotional wellbeing. During stressful times — especially when exam season hits — your wardrobe might just be an unexpected tool to help you get through it.
And who knows? Maybe attending a fashion summer school at a place like Istituto Marangoni Miami could be the perfect way to turn a passion for style into a meaningful career while exploring how fashion connects to psychology and self-expression.